International health and sports festival have made its presence felt not only in India but all over the world. This has quickly emerged as one of the fastest growing multi-billion industry. This industry has quickly emerged as one of the rarest sectors which multiples every day with a strong backing of consumer demand and untargeted market potential. Increasing per capita income., rapid urbanization, the influence of western culture and the need for sustainable lifestyle all of these factors are playing major determinants to the growth of bodybuilding and fitness domain. The sector has seen unprecedented growth in bodybuilding sector and thus it is also expanding and fastly taking the shape of a life long profession in Asian countries.
Recommended Read :
- Dark side of bikini competitions
- Bikini bodybuilder shares her struggle story
- VIRAL : Female Hulk Bodybuilders
Sheru Classic where one of the world class IFBB professional bodybuilders come together and show their amazing physique and body. Here men, women and other top athletes come at a single platform and compete with each other to gain the top spot. Many international and domestic fitness brands are also coming together here which gives the impression of a highly competitive and money churning industry.
Men and women compete under the Sheru classic competition under different categories. One of the major categories for females is Bikini competition. Here women are allowed to wear a pair of bikini and high chunky heels. They have to show off their body, toned physique and also their walk and posing skills. Many women every year participate in this tournament and the one who scores high in all the categories bags the top spot.